Carl Hovland's "message learning approach" assumed that, since attitudes are learned, they can be changed through a learning process. Wilbur Schramm was one of the first communications scholars to take an interdisciplinary perspective, integrating the work of social scientists in other disciplines who studied communication. Harold Lasswell's classic analysis of World War I… Continue reading And even more notes from Boxing Plato’s Shadow
Humanistic scholars view humans as choice-making beings who experience individual realities, which must be understood through interpretation. In contrast, social scientists assume there is one enduring reality, or universal truth of human experience, which can be discovered by systematically observing sensory data. Social scientists view human behavior not as a matter of free will but… Continue reading Still more notes on Boxing Plato’s Shadow
Kant, Leibniz, and Dilthey. These thinkers pointed out that, although "truth" may exist in a general objective sense, the realities with which people actually live are "meanings." Meanings are perceived, interpreted "truths," and these are always assigned by individuals and cultures, and they are always influenced by context. The idea that people do not experience… Continue reading More notes from Boxing Plato’s Shadow
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